Mark E. Buckley - Marketing

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Advertising Options BNI Customer Segmentation Customer Decision Making Marketing Lingo Multi Level Marketing When to Advertise Creating Business Cards Public Speaking What People Want

Give the people what they want

In order to sell more product, deliver more services, and grow your business you need to understand what motivates your customer. When determining the content of your web site you likewise need to understand what information people are looking for.

People's needs, drives, and personalities can be categorized in many ways. Hundreds of books and dozens of consulting firms exist due to this impossible quest to figure people out.

Your product, service, or web site will generate more interest if it addresses some of these basic human wants.

To be healthy
To avoid pain
To be safe at home
To be secure financially
To be secure in their career
To save money
To protect their possessions
To avoid legal difficulties
To avoid financial difficulties
To make money
To acuire possessions
To be popular
To be respected
To be admired
To have a good reputation
To be praised
To have possessions others will admire
To be important
To be creative
To be witty
To be self confident
To be cultured
To be stylish
To spend more time with their family
To control others
To save time
To find the easy way to do things
To have fun
To be different

As you can see this list of human wants is not much different than what Maslow proposed years ago. If your message can address some or most of these wants, then you will get more results.