Mark E. Buckley - SEO - Search Engine Optimization

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Search Engine Optimization - Recommendations

Forbidden Practices

First a quick semantical clarification.

Some things are Right. Some things are Wrong. You absolutely should not do things that are Wrong. If you do these things, and are caught, you will be banned from the search engines.

Some things are Good. Some things are Bad. You should avoid doing things that are Bad. If you can not completely avoid them, you should minimize doing them.

Absolutely do not do the following Wrong Things

Using hidden text to repeat your key words
Using link farms
Participate in linking schemes
Participate in bogus affiliate programs
Use sneaky redirects